Club Monaco - Director of Performance Marketing & CRM

  • Job Reference: 268239058-2
  • Date Posted: 22 April 2021
  • Company: Ralph Lauren
  • Location: Nutley, New Jersey
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent

Job Description

Overview The Director of Performance Marketing & CRM oversees the strategy and execution of performance marketing channels to drive acquisition and retention for and Working with both agency and internal partners, they will be responsible for the day-to-day performance of digital marketing channels, including SEM, Email, Affiliate, Display, and Paid Social. They will work with our customer data platform provider to provide analysis on our customers and develop programs to foster and retain customers. This individual will use data and analytics to inform business decisions with a keen focus on ROAS and topline growth. Essential Duties & Responsibilities Grow topline revenue through efforts of driving traffic, conversion, and ROAS for all performance channels, including paid search, SEO, affiliate, paid social, display, and email. Maximize optimization of channels through analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more. Help to build attribution analysis to gain better understanding of true channel performance through multi-touch attribution. Drive strategy of retaining and developing loyal customers through build out of email series to capture customers in different stages of their journey. Build segmentation and cohort analysis, and develop LTV insights and actions. Identify new channel opportunities that help to meet the goals of the business. Manage external agency relationships; review agency reports and run internal reports to monitor performance and seek improvement opportunities. Manage marketing budget, work closely with finance partners, ensure budget is managed with agencies and partners and adjust budget by channel to optimize marketing dollars appropriately. Forecast traffic and revenue bottoms up from marketing channels and work closely with Sr. Director and planning team to identify gaps or opportunities in KPIs to drive the forecast. Communicate on performance trends and results to senior leadership on a weekly/monthly/ quarterly basis. Experience, Skills & Knowledge Demonstrated ability to deliver results through team leadership Experience with CRM programs and customer analysis Exceptional understanding of all aspects of digital marketing and analytics with a lens on performance Proficient in digital trends and best practices Ability to think strategically and innovatively while managing day to day Robust quantitative skills including forecasting ability and ROI analyses - demonstrated ability to apply logical thought process to problem solving and deliver recommendations Proactive, collaborative, organized, curious, problem solver Ability to partner with Brand Marketing, Creative, Retail, Merchandising teams Club Monaco - Director of Performance Marketing & CRM